NAI Global Welcomes NAI France to Network

Welcome to the network Upside NAI France! As NAI Global’s exclusive partner in France, their expertise adds even more value to the connections and resources available through our global network. For Emory Hill clients, that means local service backed by global reach. 

From NAI Global:

PARIS; May 12, 2025 – UPSIDE, a Paris-based boutique real estate advisory firm, today announced its official affiliation with NAI Global, the world’s premier network of independent commercial real estate firms. This strategic partnership marks a pivotal milestone for UPSIDE, now NAI Global’s exclusive partner in France, unlocking access to over 325 offices and 5,800 professionals in more than 65 countries.

Since its founding in 2019, UPSIDE has grown into a trusted partner for tenants in office buildings, logistics facilities, R&D centers, and mixed-use assets across France. The firm has advised over 80 occupier clients since its incorporation, ranging from global leaders like Orange, Renault, Novartis and Credit Agricole, to emerging biotech companies, fast-scaling startups, mid-size corporations, legal firms and consultancies. Together, UPSIDE’s 11-person team brings decades of experience in commercial real estate, including from industry giants such as JLL, CBRE and Colliers, adding deep market expertise to every engagement.

“UPSIDE represents the kind of innovative, client-centric firm that aligns perfectly with our global mission,” said NAI Global CEO Alex Waddey. “Their in-depth knowledge, creative problem-solving, and commitment to occupier-focused solutions make them an ideal partner in France. As NAI France, they strengthen our European presence and bring valuable expertise to our international clients navigating complex real estate needs.

“This decision represents a significant investment in our clients and our future,” said Guillaume Savard, Founder and Managing Partner of UPSIDE. “It expands our reach, connects us with a global community of like-minded firms, and enhances our ability to deliver local expertise backed by international perspective. Our clients increasingly require cross-border solutions, and being part of NAI Global allows us to deliver that value while staying true to our roots as a boutique firm.”

UPSIDE offers a full suite of occupier-focused services including strategic advisory and master planning, lease negotiations and transactions, building rights and entitlement consulting, as well as workplace design and long-term project management. The firm’s integrated approach is supported by exclusively in-house architects and designers, allowing it to guide clients from strategic planning through execution with consistency and creativity.

In light of this collaboration, UPSIDE will now operate as NAI France, reflecting the power of the global network.

About NAI Global

NAI Global is a leading global commercial real estate brokerage firm. NAI Global offices are leaders in their local markets and work in unison to provide clients with exceptional solutions to their commercial real estate needs. NAI Global has more than 325 offices strategically located in 65 countries throughout North America, Latin Ameria, Europe, Africa and Asia Pacific, with over 5,800 local market professionals, managing in excess of 1.1 billion square feet of property and facilities. Annually, NAI Global completes in excess of $20 billion in commercial real estate transactions throughout the world.

About UPSIDE

Founded in 2019 and based in Paris, UPSIDE is a boutique real estate advisory firm specializing in tenant representation and occupier-focused services across France. The firm provides strategic advisory, lease negotiations, building rights consulting, and integrated project management for office, logistics, life sciences, and mixed-use assets. With a multidisciplinary team that includes in-house architects and designers, UPSIDE supports clients from strategy through execution, offering tailored, long-term real estate solutions for clients across the country. To learn more. visit www.naifrance.com and www.upside.paris