Marketing

Commercial Real Estate Marketing

Effective commercial real estate marketing begins with a clear understanding of the asset, the market, and the target audience. NAI Emory Hill develops property-specific marketing strategies designed to support leasing and sales objectives while aligning with current market conditions.

Our marketing team works closely with brokerage professionals to position each property appropriately and present it clearly to relevant users and investors. Marketing strategies are tailored based on asset type, location, pricing, and market demand, ensuring outreach is focused and purposeful.

We employ a range of marketing tools as appropriate for each assignment, including customized marketing materials, digital and online marketing, targeted advertising, social media, signage, and direct outreach. These efforts are coordinated to support active engagement with qualified prospects and facilitate meaningful conversations that lead to negotiations.

Rather than broad, untargeted promotion, our approach emphasizes focused outreach informed by market data, tenant and investor profiles, geographic considerations, and lease or investment criteria. This allows marketing efforts to remain efficient, relevant, and aligned with transaction goals.

Throughout the marketing process, clients receive regular updates on activity, inquiries, and property tours. Market conditions, competitive positioning, and response levels are reviewed on an ongoing basis so strategies can be adjusted as needed to support timely and informed decision-making.

To discuss marketing strategies for a commercial property, please contact us.